Sports Journalism & Marketing
About the Program
Sport means passion and is frequently of great social importance. For some, sport is the most beautiful side profession in the world. Sport occupies such a prominent place in public life especially because of communication — some report about it, others ensure that it gets reported on.
To prepare you flexibly for these exciting tasks, the program is offered both as a distance-learning and a full-time combined model. You receive comprehensive training in sports journalism and sports marketing.
The Sportjournalismus & Sportmarketing degree combines two central areas of the sports industry: on one side, professional reporting about sport; on the other, the marketing of sporting events and organisations. You learn sports journalism across print, online, TV and radio, as well as sports communication on social media and digital platforms.
In the field of sports marketing you gain knowledge in sponsorship, event management, and the marketing of sports clubs and organisations. The program also teaches you the economic aspects of the sports industry and prepares you for management roles in sport.
What You Will Learn
- Flexible study model — remote or on campus
- Specialisation in sports journalism and sports marketing
- Practice-oriented projects with sports clubs
- No NC — apply with passion
Our range of study options in sport, media and marketing is exceptionally diverse. Get inspired and build a career in the sports industry.
