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Event & Music Management

B.A. 7 Semesters German Full-Time

About the Program

Planning project timelines, booking artists, creating unforgettable experiences. Coordinating technology, audiences and the press, and holding all the strings in your hands. Does that sound like you? Then take the helm of the artist and events world with the Event & Music Management Bachelor's program.

Our Event & Music Management Bachelor's program gives you comprehensive knowledge of the entire value chain in the music market. You not only learn the fundamentals of copyright and contract law, but also get the opportunity to found and run your own music label alongside your classmates.

Along the way you acquire core economic, communication-science and technical competencies that you can apply directly in practical projects with partners from the creative industry — strengthening your hands-on expertise and building valuable connections within the sector.

Our range of study offerings in event management, media management and music is exceptionally diverse. Find your inspiration and launch a career in the creative industry.

What You Will Learn

  • Master the entire value chain of the music market
  • Found and manage your own music label
  • Gain hands-on experience through practical projects
  • Build a strong network in the creative industry

This program gives you not only theoretical knowledge but also practical skills you can apply directly in the music and events industry. Project work with industry partners enables you to gain professional experience at an early stage.

Program Curriculum

Media Management & Event Competence8 Modules • 70 ECTS+
LectureBusiness Administration Foundations and Finance10 ECTS
LectureMarketing & Cross-Media Communication10 ECTS
LectureArtist Branding & Digital Platforms8 ECTS
ReadingFundamentals of Media Production8 ECTS
ProjectOnline Live Production10 ECTS
LectureEvent & Project Management8 ECTS
ReadingCommunication Skills & Rhetoric8 ECTS
ReadingHR Management & Organisational Development8 ECTS
Music Industry & Specialisation7 Modules • 70 ECTS+
LectureCopyright & Contract Law10 ECTS
ProjectFounding & Managing a Music Label15 ECTS
LectureFestival & Concert Organisation10 ECTS
ReadingDigital Marketing & Streaming10 ECTS
LectureTour Management & Artist Relations10 ECTS
LectureBrand Events & Sponsorship8 ECTS
ReadingInfluencer Management & Content Creation7 ECTS
Practical Phase & Final Project3 Modules • 70 ECTS+
ElectiveInternship or Study Abroad Semester30 ECTS
ProjectComprehensive Events Project20 ECTS
ThesisBachelor's Thesis20 ECTS

Career Perspectives

Become a Tour Manager, Label Manager and More
A career in the world of music and events
Diverse Career Paths Creative Industry Wide Network