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Advertising & Brand Design

Bachelor of Arts 7 Semesters English Full-Time

About the Program

Understand people and their needs. Strategically evaluate, conceptualize, and design creative ideas for companies, brands, and products. Use communication purposefully. You will learn all of this in the B.A. Advertising & Brand Design program in Berlin.

The B.A. Advertising & Brand Design program at SRH University's Berlin campus is your gateway to the international creative industry. You will learn how to understand target audiences and address them effectively, how to use text and visuals consciously and purposefully, and how to design compelling communication across different media.

From market analysis and innovation development to strategic brand positioning, brand design, and compelling advertising campaigns — you will acquire all the competencies you need to launch an international career in companies, organizations, and agencies.

Berlin, as a major hub for the creative scene and creative economy, will be a unique source of inspiration for forward-looking creations. Many projects are carried out with real partners under professional conditions, giving you extensive practical experience throughout your studies. Our CORE principle (Competence-Oriented Research and Education) ensures you approach content practically and apply it in real-world projects.

What You Will Learn

  • Direct entry into the international creative industry
  • Professional project experience with real partners
  • Inspiring studies in Berlin's creative atmosphere
  • Practice-oriented competency development through the CORE principle

Our range of programs in design, media design, communication, and marketing is very diverse. Get inspired and shape the brands of tomorrow.

Program Curriculum

Foundations (Semesters 1–2)6 Modules • 60 ECTS+
LectureFoundations of Communication and Media10 ECTS
LecturePrinciples of Visual Design10 ECTS
ProjectTypography and Layout Design10 ECTS
ReadingMarketing and Consumer Behavior10 ECTS
LectureDigital Media Tools10 ECTS
ProjectCreative Copywriting10 ECTS
Advanced Studies (Semesters 3–4)6 Modules • 60 ECTS+
LectureBrand Strategy and Positioning10 ECTS
LectureDeveloping Advertising Campaigns10 ECTS
ProjectCorporate Identity Design10 ECTS
ReadingMarket Research and Analysis10 ECTS
InternshipPractical Internship at an Advertising Agency10 ECTS
ProjectSocial Media and Digital Marketing10 ECTS
Specialization and Thesis (Semesters 5–7)6 Modules • 90 ECTS+
LectureInnovation and Trend Management15 ECTS
ProjectIntegrated Brand Campaign15 ECTS
ProjectFilm and Video Production15 ECTS
ReadingAgency Management and Business Law15 ECTS
ProjectInternational Brand Project15 ECTS
ThesisBachelor's Thesis — Advertising & Brand Design15 ECTS

Career Perspectives

Brand Designer, Art Director, and More
Versatile career opportunities in advertising and brand design
Advertising Brand Bachelor