Advertising & Brand Design
About the Program
Understand people and their needs. Strategically evaluate, conceptualize, and design creative ideas for companies, brands, and products. Use communication purposefully. You will learn all of this in the B.A. Advertising & Brand Design program in Berlin.
The B.A. Advertising & Brand Design program at SRH University's Berlin campus is your gateway to the international creative industry. You will learn how to understand target audiences and address them effectively, how to use text and visuals consciously and purposefully, and how to design compelling communication across different media.
From market analysis and innovation development to strategic brand positioning, brand design, and compelling advertising campaigns — you will acquire all the competencies you need to launch an international career in companies, organizations, and agencies.
Berlin, as a major hub for the creative scene and creative economy, will be a unique source of inspiration for forward-looking creations. Many projects are carried out with real partners under professional conditions, giving you extensive practical experience throughout your studies. Our CORE principle (Competence-Oriented Research and Education) ensures you approach content practically and apply it in real-world projects.
What You Will Learn
- Direct entry into the international creative industry
- Professional project experience with real partners
- Inspiring studies in Berlin's creative atmosphere
- Practice-oriented competency development through the CORE principle
Our range of programs in design, media design, communication, and marketing is very diverse. Get inspired and shape the brands of tomorrow.


