Sports Management
About the Program
Sports is more than just a hobby for many people — the sports industry is gaining increasing social and economic significance, becoming ever more professional, and creating countless new jobs in the process.
The so-called magic triangle of sports, media, and economics is driving a growing demand for specialists and managers who think across disciplines and combine both management competencies and sports-specific expert knowledge.
The interdisciplinary degree programme B.A. Sports Management conveys the competencies required for specialist and management roles in companies operating in the sports sector. Business administration content is complemented here by the qualities needed to succeed in a sports environment.
Our competency model at FHM (the CORE principle) teaches you not only scientifically grounded subject and sector knowledge (Professional.Skills) but also entrepreneurial thinking and action (Management.Skills) — and beyond that, provides a framework for your personal development (Smart.Skills).
At the heart of all our degree programmes lies the FHM competency model, which is continuously refined by our educational experts. Our training aims to make you capable of acting both professionally and academically.
What You Will Learn
- Turn your passion into a profession — a career in the sports industry
- Interdisciplinary approach: Business Administration + Sports Expertise
- Versatile career opportunities — from clubs to media
- Specialisation in sports marketing, event management, and sponsorship
Career fields after graduation are highly diverse — ranging from sports clubs and federations to fitness studios, the sports products industry, and advertising agencies.
