Business Psychology
About the Program
The ideal combination: Business Administration & Psychology. Learn management fundamentals for international companies and discover what motivates people — enabling smart personnel selection and satisfaction at every level of the organisation.
In the International Business Administration – Business Psychology Bachelor's programme at SRH University's Berlin and Hamburg campuses, you combine business and psychology expertise and develop social, intercultural and personal skills through real projects. You gain solid knowledge in areas such as marketing, accounting and sales — always in a global context and with a strong link to psychology.
Discover challenging modules that prepare you optimally for a diverse professional life. Your knowledge of learning and motivation psychology will make you more effective and help you support teams successfully. Modules such as "Emotions in the Workplace and in Advertising" and "Psychology-Based Personnel Selection" prepare you to advise companies on hiring and developing the best talent.
Your skills in market and advertising psychology are especially in demand in personnel development. This makes you an indispensable part of any company, because your business knowledge pairs perfectly with your psychological expertise. You also receive first-class training in international business management — including applied business mathematics, Business English and a comprehensive understanding of corporate governance. Business law is another area of specialisation.
For those who love to travel: experience the international side of working life through a semester or internship abroad — the International Office will help you plan it and connect you with partner companies worldwide. Want to get started faster? No problem — you can skip the semester or internship abroad and begin directly.
What You Will Learn
- The perfect combination of Business Administration management and psychology
- Specialisation in HR management and advertising psychology
- International experience: option for a semester or internship abroad
- Flexibility: choose between 6 or 7 semesters
Our range of study options in Business Psychology is remarkably diverse. Get inspired and shape your career goals.
