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International Tourism & Event Management

Bachelor of Arts 7 Semesters German Full-Time

About the Program

Industry knowledge and first-hand practical experience. In the dual Tourism and Event Management bachelor's program, you will gain specialist expertise in the tourism and events sector and spend 22 months as part of your practical partner's team.

In this dual program you study alongside a company (your practical partner). From the very first academic year you gain insights into professional life. In addition, your practical partner typically covers your tuition fees.

Throughout the program you develop business competencies focused on the tourism and events sector as well as foreign-language skills. Thanks to our project-based, application-oriented teaching concept, you learn to devise concrete solutions to real-world problems and strengthen your teamwork, project management and communication skills.

Foreign Languages: Your program includes a total of two language modules. One of them is English Communication. For the second language module you can choose from the available options (Spanish, French, Chinese, Arabic, Italian and Russian), or deepen your English proficiency in preparation for a master's degree abroad.

What You Will Learn

  • Practical placements at leading tourism and events companies
  • Specialisation in MICE and event management
  • International orientation through language modules
  • Specialisation in sustainable tourism and event management

Study structure: alternating 6-month theory and practical phases (except Semester 7: 4 months practical and Bachelor's thesis). Total of 22 months of practical experience.

Program Curriculum

Fundamentals of Business Administration4 Modules • 60 ECTS+
LectureGeneral Business Administration15 ECTS
LectureFundamentals of Marketing15 ECTS
LectureAccounting and Finance15 ECTS
LectureProject Management15 ECTS
Tourism and Event ManagementModules • 60 ECTS+
LectureTourism Management15 ECTS
LectureEvent and MICE Management15 ECTS
LectureSustainable Tourism15 ECTS
LectureDestination Management15 ECTS
Language Modules and Practical TrainingPractice • Practical & Thesis+
LectureCommunication in English10 ECTS
LectureSecond Foreign Language (Elective)10 ECTS
PracticalCompany Practical Phases (22 Months)12 ECTS

Career Perspectives

One Degree — Many International Opportunities
Diverse Career Paths in the Tourism and Events Sector
Tourism & Events 6 Locations Bachelor (B.A.)