Digital Business Management
About the Program
Learn how to scale international brands and make sound business decisions — with our cutting-edge Digital Marketing Bachelor's program. Integrated projects strengthen both your knowledge and your social skills.
Sophisticated marketing strategies form the foundation of the most important decisions in any modern company. The days of guesswork are over — hard data and customer insights now allow marketers to deliver targeted messages to exactly the right audience. In other words: high-quality digital marketing has a direct impact on revenue.
What makes this study program special: it is a business administration degree that prepares you for a solid career in the business sector. The digital marketing focus takes a broad approach here. Rather than locking you into specialised roles, this comprehensive teaching method gives you flexibility in your career choices.
As a result, the knowledge and competencies you gain remain relevant far longer than the rapidly changing technological innovations in this field. Right in the heart of Berlin — Germany's technology hub and startup capital — we developed this industry-oriented Bachelor's degree especially for you.
With the skills you acquire in this international Business Administration program, you can steer a company of any size through even the most turbulent waters. At the same time, you gain a deep understanding of the boundaries of successful companies — including international trade law, investment management, and accounting.
What You Will Learn
- Digital marketing expertise built on a solid business administration foundation
- Choice of 6 semesters (Fast Track) or 7 semesters (with internship/semester abroad)
- International learning environment in Berlin and Hamburg
- Development of creative and analytical skills through integrated practical projects
Our range of programs in Business Administration, marketing and management is remarkably diverse. Get inspired.
